Breastfeeding in Public: Why Should Mothers Have to Hide?

Indecent, breastfeeding? That's certainly what some people seem to think, judging by the outraged looks directed at young mothers who dare to breastfeed in public.

Many new mothers have taken to social media to share how they were asked to leave the restaurant where they were having lunch, or the store where they were shopping, when it was time to feed their baby. “Disrespectful to the other customers”, “indecent”, “not allowed here”... These are the things mothers hear every day when they are simply trying to feed their baby in the most natural way possible.

It seems that in our “civilized” countries, the sight of a bit of breast has become so unbearable to some people that they simply cannot accept breastfeeding in public. Since breastfeeding means forgetting about schedules and feeding your baby on demand, this effectively condemns new mothers to staying at home until their babies are old enough to go longer between feeds. Clearly, that's not acceptable!

All around the world, initiatives are multiplying in an effort to change the way people view breastfeeding.

In Texas, a billboard campaign was launched to raise awareness of the difficulties new mothers face when trying to breastfeed without making others uncomfortable.

Humor is also a great way to get a message across. The Australian women of Sparrow-folk certainly understood that with their “Ruin Your Day” video: no, new mothers aren't exhibitionists who enjoy flaunting their breasts under your nose, despite what some people may think!

Fortunately, while attitudes are slowly changing, fashion is adapting too, and new breastfeeding clothes allow women to stay discreet when nursing in public. And for breastfeeding mothers to remain feminine and stylish throughout this wonderful journey!

So, if you're still looking for clothes that will let you breastfeed without attracting unwanted attention, take a look at our collection!